ABOUT ALIA BASTAMAM
Photography: Chuan Looi
The brand launched in 2010 with made-to-measure creations out of its Atelier and Bridal lines. Preserving the designer's aesthetic of luxe lounge resort-wear and developing ideal selections for the urban woman, the main Alia Bastamam line presented its first collection in 2011 for the Resort season. The main line now focuses on high-end ready-to-wear collections, while still maintaining its Atelier and Bridal duties.
In 2013, Alia launched the "baby sister" brand ALIA B. a diffusion line that keeps an eye on affordable, trend-driven ready-to-wear designs, offering a hint of the Alia Bastamam look for a larger market. Since its inception, ALIA B. line has had well-received collections, two shoe collaborations with Yoke & Theam, as well as two sold-out bag collaborations with Sometime.
In 2017, Alia Bastamam picked up the ‘Designer of the Year Award’ at Kuala Lumpur Fashion Week, leading a clear direction for her label and placing her amongst the country’s leading fashion designers.
At the start of 2019, the designer and her brand have employed PR representatives in LA and Milan to introduce Alia Bastamam over international waters.