For Eid 2023, Alia presents a 24-look collection composed of the designer’s resort aesthetic entwined with ultramodern interpretations of traditional wear. The Alia Bastamam woman flows with confidence and radiates love like an eternal goddess - an idea evoked from the collection’s key looks and campaign visuals.

 

Like an allegory to Asiana, Alia’s Eid 2023 collection breathes new life and new lines into traditional classics. Because as modern as we have become, the intention to hold on to tradition and memories must continue - if not through our ways, then let it be through our wears.